Wednesday, 4 December 2013

Women In Music: Music Videos

These are some of the winners of the MTV Video Music Awards: Best Female Video from the past 30 years.



1984: Cyndi Lauper - Girls Just Want To Have


1986: Whitney Houston - How Will I Know




1990: Sinead O'Connor - Nothing Compares 2U



1998: Madonna - Ray Of Light




2003: Beyonce - Crazy In Love



2005: Kelly Clarkson - Since U Been Gone




2010: Lady Gaga - Bad Romance




2013: Taylor Swift - I Knew You Were Trouble 



Women In Music Theme

From my research, I have decided to make my music magazine a 'Women In Music' edition. Therefore celebrating the success of women in the pop music industry, this means that most if not all of the images in my magazine will be of females. I thought this was a good idea as it would honour the women in the industry, as it is not done that often in magazines. I have considered to add things such as a chart in my contents page with things like best albums and singles by female artists in the last 5-10 years. This also means features and articles will be mainly targeted towards female artists. However, i might include some articles on male singers, so that they are still attracted to buy the magazine. 

Sunday, 24 November 2013

Test Shots For Magazine

These are examples of Medium Shots:





These are examples of Long Shots:




These are examples of Medium Close Ups:
 Posed:




 This is an example of a group shot:


 These are examples of two shots:


These are examples of bad shots:


 Not looking at the camera, slightly blurry and rotated.
 Not looking at the camera and no lighting.
No lighting and the image is blurry.

Friday, 15 November 2013

A Focus Group Responses



My focus group was very useful as it enabled me to know exactly what my target audience is looking for in a pop magazine. My focus group told me that they prefer buying magazines weekly; however I had intended to make it a monthly magazine as it allows the magazine to cover more areas and that also means that it won’t be rushed if it was a weekly edition. They also stated that they preferred to have a physical copy of the magazine; this links into my research of my social class. My social class are the working class and lower middle class and they might not be able to afford iPad’s to read them on. My focus group also said that they would like to see features such as celebrity inside stories and new music. One of peers also says that she would pay £2.50-£3 maximum on a magazine, this will attract them to my magazine as it is cheap compared to others, yet it is good quality. They also told me that as a prize they would want the opportunity to win prizes such as concert tickets; this will pull in the readers. Another of my peers suggested that she would include a lot of pictures, this helps give a visual interpretation of what the features mean and are about. One of the main things I didn’t expect to find out from my focus group was that they were willing to spend so much on a magazine. This surprised me as personally, as I would never spend that much on a magazine. The focus group hasn’t made me completely change my initial ideas. This focus group has given me inspiration of what features to include and to use picture to attract the reader. However, I am still planning on having my magazine as monthly publication and will cost £2.20.

Focus Group Questions

These are the questions that i will be asking my focus group. The responses will help me when i am producing my magazine as i will know what readers are looking for.

Social Class

I have decided to aim my music magazine at costumers who fit the C2/C1 category. I believe that this would be the ideal group as they are expecting a good quality magazine but a reasonable price. It also shows that they will be interested in purchasing artists merchandise, that is at a reasonable price. I think i chose the right social class audience as the middle and upper middle class, will be able to afford products such as iPads which will let  read downloadable magazine; which include interactive activities, such as videos. I will also fit the features around this target audience. 

I have chosen to make my magazine a monthly magazine. This enables me to include the most popular feature stories and have the most relevant artists on the cover. If the magazine were a weekly publication, it would run out of things to use a feature stories. Also, my target audience are skilled manual works and lower middle class and i don't think they will be able to purchase it as it isn't a priority, when they are most likely working full time. 


The average lower middle class/working class Briton earns around £25,000 a year. This means that the magazine should not be that expensive as they have other things to pay for, which is also why the magazine is a monthly publication. I have also looked at existing music magazines at their price range as competition. NME sells at £2.20 and is a weekly publication, Q magazine sells at £3.70 and is a monthly publication and Vibe sells at around £1.70 and is a weekly publication. Taking this account, i don't want my magazine to be expensive like Q, which is targeted at the middle class however, i do not want it to be as cheap at Vibe as i want it to be a good quality magazine. I have decided that it will sell at £2.20 a month, this beats the magazine's competitor NME by 5p, this should bring in more profit as people will be most likely to buy it as it is cheaper.

In regard to my target audience, i will be giving away expensive prizes that they might not necessarily be able to afford, such as apple products (iPads, iPods, Macbooks), concert tickets, relevant to the pop genre, and festival tickets. These products are expensive and are seen as a luxury, so many people would enter the competition. I will also have competition's to win VIP tickets to a concert and they will have the chance to meet the artist, usually whoever appears on the front cover. My magazine has competitions for these expensive prizes as my target audience might not be able to afford it. 

By looking at my target audience, i can assume that it will be young people purchasing the magazine who are interested in music and the popular culture that surrounds it. I think teenagers/young adults from the age 16-22. This people in this age range are usually students who do not have a lot of money; they will be able to afford this magazine as it is £2.20 and a monthly publication. My features will be about relevant artists of the pop genre, concert reviews, personal lives surround the artists. However, they will include other popular culture such as films, books and fashion reviews.

Music Magazine Name: REVOLUTION

From my Google Mock Ups, i have used a variety of different of different names which i have considered for my magazine, such as 'Dynamix', 'The Edge' and 'Playlist'. By putting them onto a mock up front cover, it enables me to see how it will look. Also, it shows how the name corresponds with the font i use, colour scheme and  genre of magazine (as shown in my mock ups). I have decided to name my magazine 'REVOLUTION' as it represents the revolution of the pop genre and how it is constantly changing. 

Friday, 8 November 2013

Fashion Styles

Fashion Conventions Mood Board


To demonstrate fashion convetions in pop artists, i have used a variation of different artists including Beyonce, Rihanna, Little Mix and Lady Ga Ga. I have put together images of their outfits for their tour, award shows, photoshoots and casually. This mood board helps me see that these artists all fall under the pop genre but different styles of it, which reflects in their outfits. Some outfits even become iconic to certain stars, such as Lady GaGa, is known for her bizaare and crazy outfits, but this is unique to her and makes her stand out.

Chosen Colour Scheme


Colour Scheme Ideas


Thursday, 7 November 2013

Font Type Ideas


These are some ideas for the font of my masthead for my music magazine. I have used the word 'Dynamix' as my initial idea of what to call my idea yet, this helps me see what it looks like on the magazine. 

Pop Magazine Google Mock Ups


New Music Genre: Pop

After a lot of consideration, i have decided to change from an R&B/Hip Hop magazine to a Pop one. I decided to do this after thinking about creating a new look to pop magazines, by still following the conventions but making it have a more smart and professional look to it which would appeal to a older audience.

Google Mock Up: Macklemore


Google Mock Up: Snoop Dogg


Google Mock Up: Iggy Azalea


Google Mock Up: Beyonce


Monday, 4 November 2013

Genre Research


These are some of the most famous R&B artists, from left to right:  Frank Ocean, Rihanna, Alicia Keys, Cee Lo Green, Mariah Carey, Trey Songz, Usher, R.Kelly and Beyonce.


These are some of the most famous Hip Hop/Rap artists, from left to right: Lil Wayne, Jay-Z, Iggy Azalea, P Diddy, Snoop Dogg, Kanye West, Missy Elliot, Drake, Mc Hammer, Tupac and Eminem. 
Music Videos.
Rihanna ft Drake - Whats My Name?: http://www.youtube.com/watch?v=U0CGsw6h60k
Beyonce - Love On Top: http://www.youtube.com/watch?v=Ob7vObnFUJc
Ne-Yo - Mad: http://www.youtube.com/watch?v=sAYuOc7_TKg
Usher - U Got It Bad: http://www.youtube.com/watch?v=o3IWTfcks4k
Kayne West & Jay-Z - Otis: http://www.youtube.com/watch?v=SAXVVKKs0lg
Snopp Dogg ft Pharrell Williams - Drop It Like Its Hot: http://www.youtube.com/watch?v=GtUVQei3nX4
Iggy Azalea ft T.I - Change Your Life: http://www.youtube.com/watch?v=rre0sFHlfBc
Eminem ft Rihanna - Love The Way You Lie: http://www.youtube.com/watch?v=uelHwf8o7_U

This is a screen shot of the current top 10 songs on iTunes, as you can see the songs highlighted in blue are R&B/Hip Hop songs. This shows that the R&B/Hip Hop is still relevant, and will appeal to vast amount of people.

Mood Board: Magazine Ideas.

Reader Profile


Thursday, 17 October 2013

The Brief

To design a front cover, contents and a double page spread of a new music magazine. All images and text used must be original, a minimum of four images must be used.