A Focus Group Responses

My focus group was very useful as it enabled me to know exactly what my target audience is looking for in a pop magazine. My focus group told me that they prefer buying magazines weekly; however I had intended to make it a monthly magazine as it allows the magazine to cover more areas and that also means that it won’t be rushed if it was a weekly edition. They also stated that they preferred to have a physical copy of the magazine; this links into my research of my social class. My social class are the working class and lower middle class and they might not be able to afford iPad’s to read them on. My focus group also said that they would like to see features such as celebrity inside stories and new music. One of peers also says that she would pay £2.50-£3 maximum on a magazine, this will attract them to my magazine as it is cheap compared to others, yet it is good quality. They also told me that as a prize they would want the opportunity to win prizes such as concert tickets; this will pull in the readers. Another of my peers suggested that she would include a lot of pictures, this helps give a visual interpretation of what the features mean and are about. One of the main things I didn’t expect to find out from my focus group was that they were willing to spend so much on a magazine. This surprised me as personally, as I would never spend that much on a magazine. The focus group hasn’t made me completely change my initial ideas. This focus group has given me inspiration of what features to include and to use picture to attract the reader. However, I am still planning on having my magazine as monthly publication and will cost £2.20.