Social Class

I have decided to aim my music magazine at costumers who fit the C2/C1 category. I believe that this would be the ideal group as they are expecting a good quality magazine but a reasonable price. It also shows that they will be interested in purchasing artists merchandise, that is at a reasonable price. I think i chose the right social class audience as the middle and upper middle class, will be able to afford products such as iPads which will let  read downloadable magazine; which include interactive activities, such as videos. I will also fit the features around this target audience. 

I have chosen to make my magazine a monthly magazine. This enables me to include the most popular feature stories and have the most relevant artists on the cover. If the magazine were a weekly publication, it would run out of things to use a feature stories. Also, my target audience are skilled manual works and lower middle class and i don't think they will be able to purchase it as it isn't a priority, when they are most likely working full time. 

The average lower middle class/working class Briton earns around £25,000 a year. This means that the magazine should not be that expensive as they have other things to pay for, which is also why the magazine is a monthly publication. I have also looked at existing music magazines at their price range as competition. NME sells at £2.20 and is a weekly publication, Q magazine sells at £3.70 and is a monthly publication and Vibe sells at around £1.70 and is a weekly publication. Taking this account, i don't want my magazine to be expensive like Q, which is targeted at the middle class however, i do not want it to be as cheap at Vibe as i want it to be a good quality magazine. I have decided that it will sell at £2.20 a month, this beats the magazine's competitor NME by 5p, this should bring in more profit as people will be most likely to buy it as it is cheaper.

In regard to my target audience, i will be giving away expensive prizes that they might not necessarily be able to afford, such as apple products (iPads, iPods, Macbooks), concert tickets, relevant to the pop genre, and festival tickets. These products are expensive and are seen as a luxury, so many people would enter the competition. I will also have competition's to win VIP tickets to a concert and they will have the chance to meet the artist, usually whoever appears on the front cover. My magazine has competitions for these expensive prizes as my target audience might not be able to afford it. 

By looking at my target audience, i can assume that it will be young people purchasing the magazine who are interested in music and the popular culture that surrounds it. I think teenagers/young adults from the age 16-22. This people in this age range are usually students who do not have a lot of money; they will be able to afford this magazine as it is £2.20 and a monthly publication. My features will be about relevant artists of the pop genre, concert reviews, personal lives surround the artists. However, they will include other popular culture such as films, books and fashion reviews.